2019 SESSIONS

08:00 - 09:30

Breakfast and Registration

9:30 - 10:00

Keynote

Avlesh Singh

Co-founder & CEO, WebEngage

10:05 - 10:25

How Did I Get Moms To Go On A Buying Sprii?

Sarah Jones

Founder & CEO, Sprii

Session Preview:

  • Understanding consumer behavior in the GCC region for a niche industry
  • Figuring out the gaps in the market for the babycare industry and cross-channel mix to cater to the growing segment of digital consumers
  • Communicating with the right target audience via the correct channels and message

10:30 - 11:00

Building Unified Customer Profiles & Laying The Foundations Of CDP To Achieve Campaign Personalization At Scale

Amanpreet Singh

Co-founder & COO - Rehlat

Session Preview:

  • Year-on-year transformation of the digital marketing industry
  • Retention marketing across multiple-channels
  • Importance of data in the age of customer centricity

11:00 - 11:15

Tea Break

11:20 - 11:50

Make More Money From Your Existing Users - Building & Executing CRM Strategies Brick By Brick!

Ankur Gattani

Co-founder & CEO - Frooters

Session Preview:

  • Understanding the basics of growth marketing
  • Share some interesting ideas on becoming a retention marketing hero
  • Executing campaigns at scale with all the elements in place

11:55 - 12:10

Scaling Your Email Marketing Strategy With Better Performance Optimization

Chris Adams

CTO, eDataSource

Session Preview:

  • Effective strategies to boost email deliverability
  • Right tools for achieving optimized email performance
  • Hygiene factors for successful email marketing

12:15 - 12:35

WhatsApp Business: Staying Connected With Your Customers

Aniketh Jain

GM, Global Enterprise Business - Kaleyra

Session Preview:

  • What is WhatsApp for Business
  • Interesting business use cases for that
  • Optimize costs and increase revenue with WhatsApp

12:40 - 13:15

[Panel Discussion] How To Drive Brand Loyalty With The Power of Hyper-Personalised Customer Experiences

Hamad Malik

CMO, STARZ PLAY

Sepehr Hosseini

Marketing Automation Master, Alibaba Travels

Aymane Sennoussi

Head of Product & Growth, Kitab Sawti

Albert Dias

Co-founder & CPTO, Musafir.com

Session Preview:

  • Various nuances of user engagement for different industry verticals
  • Multi-channel marketing in GCC region: What works and doesn’t
  • Intelligent user engagement for building brand loyalty and customer retention

13:15 - 14:15

Lunch & Networking

14:20 - 14:45

How Travelwings Improved User Retention Using WebEngage?

Albert Fernando

Founder & COO, Travelwings

Session Preview:

  • What is CRM and devising actionable CRM strategies
  • Personalized messaging vs mass messaging
  • How to build customer-centric strategies for proficient growth

14:50 - 15:20

Crack The Code To Maximise Your LTV

Samrat Sengupta

Head Of Strategy - Practicology

Session Preview:

  • How data is the key differentiating factor
  • What are players doing globally with a specific focus on GCC and APAC
  • Understanding the GCC market as it stands today

15:25 - 15:40

EngageMint Awards 2019
(Awarding The Best User Engagement & Retention Campaigns From Digital Consumer Brands)

15:40 - 15:55

Tea Break

16:00 - 16:45

Workshop: Retention 101

Rajesh Bysani

Mobile Transformation Lead, Google

Session Preview:

  • Touching upon the various growth metrics
  • Ways to build a perfect retention strategy
  • Measuring the nuances of growth

16:45 - 17:00

WebEngage Next & Closing Notes

17:00 - 19:00

MusicMint
Venue: Al ManzilA Cocktail-cum-Networking Session With Live Jazz Music