"The problem of user retention is complicated. Most brands don’t know where to begin."
EngageMint 2019 kickstarted with a bang as Avlesh Singh took over to confer every aspect of retention marketing, user engagement, and data management extrapolated from his stunning 11-year old, rich work experience. Further, he concluded his keynote with a snapshot of the essential learnings every session had in store for all the go-getters of the GCC region specifically.
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"Localization works in the GCC region as it is filled with mixed nationalities, different people and diverse preferences."
The first speaker session was alongside Sarah, an entrepreneurial genius when it comes to establishing an impactful business in the GCC region. In her exclusive fireside chat, Sarah emphasized the do’s and don’ts of starting a business and highlighted the importance of targeting the audience wisely. She ended her session by sharing a bunch of secret hacks of retention marketing for scaling e-commerce business.
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"User experience is much beyond user journeys and user flows on the website."
In this session, Amanpreet Singh carefully highlighted the science behind nurturing prospects with highly relevant communication. He also pitched the gravity of building an extremely powerful retention strategy for the post-purchase realm. Be gripped to this session till the end for the highly effective, actionable retention strategies shared by Amanpreet.
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"Strategy and data complement each other when it comes to user retention."
In this session, CRM master, Ankur Gattani spoke about all things data and its co-relation with retention. He underlined the key metrics such as CAC, CLV and more along with the nitty -gritties of why repeat users are valuable to the business, the use of email marketing amidst other communication channels, and the need to intensify your strategies when it comes to keeping your users constantly engaged with your business.
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"You got to stay away from purchasing email lists."
The master of email marketing, Chris Adams shared extremely niche and deep insights about the essentials of email marketing and impactful tools businesses can use to optimize email marketing efforts. Before signing off, Chris mentioned some key hygiene factors every business must consider before plotting their email marketing strategy.
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"Reach out to the users where they are available."
Aniketh was under the spotlight to share his exuberant knowledge and experience of WhatsApp Business API to spike up sales and engage with customers instantly. He also highlighted a couple of WhatsApp business features that can additionally support in increasing your revenue.
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Does driving and sustaining customer loyalty pose as one of the biggest challenges for you? If yes, then you got to watch this session filled with extraordinary insights shared by thought leaders from diverse industries (from the entertainment, OTA to e-commerce). The marketing experts on the panel also covered the importance of hyper-personalization when it comes to delivering seamless customer experiences. We’d recommend that you stay put till the end of this discussion for some meaty insights.
Speakers:
Hamad Malik, CMO at Starz Play
Aymane Sennousi, Head of Product & Growth at Kitab Sawti
Sepehr Hosseini, Marketing Automation Master at Alibaba Travels
Albert Dias, Co-founder & CPTO at Musafir.com
"Delivering experiences that establish emotional connect with consumers is the key to flawless consumer engagement and retention."
Just acquiring customers is a thing of the past. What really matters now is, retaining customers to boost your business growth. In this session, Albert Fernando staged a classic case of how he and his team managed to increase customer engagement by devising intelligent user journeys and personalized communication for the consumers for terrific results using WebEngage!
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"Customer acquisition is expensive only when customer retention is a challenge."
For every $92 spent on acquiring users, $1 is spent on retaining them. How data is the key element to segment customers brilliantly. Why user consent is necessary for data sharing? What are relationship nodes? Samrat Sengupta will definitely get you thinking about these and many more questions when it comes to utilizing data for user retention and overall business growth.
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The Retention 101 workshop was a super powerful one as Rajesh Bysani took onto the stage and made sure the audience left with quality actionable retention strategies and secret hacks. The audience enjoyed the workshop thoroughly as it also taught them the art of applying product management principles to user retention in a real-time basis.