Narendra Agarwal

Co-founder at Testbook.com

An alumni of IIT Bombay, Narendra Agarwal co-founded Testbook.com in 2013 with his batchmate Ashutosh Kumar. The duo sought to solve a pressing problem faced by students across India – entrance exam preparations. While several offline solutions were widely available in the market, Narendra and Ashutosh felt the need to create an online space which backed the mock exam’s results with extensive analytical data.

Within a span of four years, the enterprising duo has created one of the most competitive Ed-tech startups of India, offering over a hundred mock exams to prepare for popular entrance exams in India. Testbook is on course to capturing the online market of 10 million plus users and incorporating retention strategies into their product has helped set them apart from their competitors.

Here’s what Narendra Agarwal has to say about his experience at the first edition of EngageMint: 

Featured Session

Panel Discussion: Cross-channel Marketing for the New World

Catch Narendra at EngageMint 2018, Mumbai on March 13 as he participates in an insightful, yet entertaining panel discussion on how professionals across industries tackle user retention and engagement challenges. Other notable speakers presiding over the panel include, Manav Sethi - CMO at ALT Balaji, Naiyya Saggi - Founder & CEO at BabyChakra and Nitin Saluja - Founder & CEO at Chaayos. The Panel Discussion will be moderated by Ankur Gattani, Co-founder & CEO at Frooters. Given his experience and stronghold in the industry, this is a must attend for ed-tech marketers.

Key Takeaways