Naiyya Saggi

Founder & CEO at BabyChakra

An alumnus of the Harvard Business School, Naiyya Saggi is accredited with single-handedly building one of the most influential parenting communities in India. With over 5 lakh downloads since it’s inception in 2015, the community-driven e-commerce ecosystem of BabyChakra is a powerful example of how digital businesses can scale sustainably via intuitive user onboarding and engagement.

We eagerly look forward to having Naiyya as a part of our panel discussion as she talks about her learning and experiments with different engagement and retention strategies at BabyChakra.

Here’s what Naiyya Saggi has to say about the first edition of EngageMint 2018: 

Featured Session

Panel Discussion: Cross-channel Marketing for the New World

Naiyya Saggi will be a part of an insightful, yet entertaining, Panel Discussion at EngageMint 2018, Mumbai on March 13. Do catch up with her, as she reveals what it takes to build a trustworthy brand in the baby industry and keep mothers coming back for advice. Other panel members include Narendra Agarwal - Co-founder at Testbook and Manav Sethi - CMO at ALT Balaji. The session will be moderated by Ankur Gattani, Co-founder & CEO at Frooters. With each speaker coming from a different industry, this exciting session will give you a top-level-view of the state of retention marketing in India. 

Key Takeaways