An alumni of BITS Pilani, Rahul started his career with Wipro technologies as a Business Analyst. His tech background and keen sense of building intuitive customer experiences fueled his journey to becoming a key member of Twitter’s tech team before he moved to Snapdeal. After spending sometime enhancing the customer experience on Snapdeal’s different platforms, he joined Zomato as VP of Product – joining them on their journey to dominating the food industry.

Most growing companies focus on acquisition as a means to drive growth. But Zomato did something different. They chose to incorporate retention strategies early-on into their product – a difference which has made them one of the leading restaurant discovery apps in the world. Treading the path less taken is not an easy task, but Zomato’s story is a clear indicator of the increasing importance of retention marketing in the food business.

Here’s what Rahul Ganjoo has to say about the first edition of EngageMint: