Naman’s session on product communication was exceptionally insightful, yet extremely witty. Drawing on his significant experience of building businesses and growing them multi-fold, Naman held the crowd’s attention with the liberal use of real-life examples to demonstrate modern day marketing, and how digital marketers are in the business of selling hope rather than a physical product or service. His delightful session included topics like:

— Understanding what marketing is, and how digital is permeating into every household
— What factors constitute a brand?
— The 7 sins that every marketer commits to achieve business growth
— Why creating compelling content is necessary to grow
— Reducing product fear by incorporating predictability
— Thinking like a user to make the brand journey seamless
— Deliver the product’s USP effectively and consistently delivered builds trust

Check out Naman’s offbeat but highly informative take on modern-day product communication below: