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Sachin Uppal
Chief Marketing Officer (CMO) at Play Games24x7 Pvt. Ltd
About The Speaker
Sachin Uppal is the Chief Marketing Officer at Play Games24x7 Pvt. Ltd., the largest provider of online and mobile games in India in India. He has been associated with the company since its early days and is responsible for driving the company’s business growth, marketing, and communications strategy. He heads all the marketing initiatives at Play Games24x7’s – RummyCircle and Ultimate Games.
Sachin identifies himself as a purely data-driven marketer who lives and breathes digital marketing. Going by the numbers, he has managed over 1000+ campaigns worth over 50 million $ in his career, lending him a strong understanding of the business environment’s dynamic landscape.
Hear what Sachin has to say about EngageMint:
Sachin's Session at EngageMint
Gaming your way to Retention: The Play Games24x7 story
In a deeply insightful session, Sachin talks about the importance of data-driven marketing to really hit massive scale, and how User Retention is one of the founding tenets of Marketing at Play Games24x7. Check out the full session right here.