Opening Keynote by Kunal Shah

Kunal Shah

Kunal Shah

Founder at CRED

In his keynote speech, Kunal talks about how you can create a truly great product by closely understanding human psychology. He believes that the principles of marketing and growth are changing rapidly and marketers will need to be ready for the next phase. The keynote session covers several aspects like:

— The evolution of growth marketing
— Viral marketing and what constitutes virality
— Why gamification is winning at user engagement
— Constraint-free thought process to create habit-forming products
— Consumer obsession and why it is important
— Trust and Time, 2 currencies in growth

Check out Kunal’s complete session right here: