Ankur Warikoo’s session packed enough firepower to enrapture the attendees for over 30 mins as he dissected the art of selling to the Indian consumer. Drawing on his experiences from running Nearbuy.com, Ankur talked about the 3 key things that are critical to running a B2C internet company in India. His session covered the following pointers:

— Understanding the different facets of an Indian consumer’s buying behaviour
— Understanding the context of buying behavior closely and why experiences matter to the Indian consumer
— Intersection of time and money affects consumer behaviour
— Analysing trust deficit and why it affects user behaviour
— Navigating cultural differences to avoid creating a bad brand experience
— How the Indian masses operate online in terms of user behaviour and what it reflects for consumer businesses

Check out Ankur’s full session from EngageMint over here: